The Digital Navigator: Clarity over Complexity
For 25 years, I've been playing with simplifying the complex intersection of business, technology, and human behavior for decision-makers and teams. I translate technical ambiguity into strategic clarity, turning what feels overwhelming into what's actually actionable.
Also, I’m really easy to work with.
As the founder of Human digital agency, my work has been validated on the international stage, securing the first Webby for a Croatian company, a Red Dot, and multiple IAB MIXX awards.
Awarded for Best Practices, by both Jury and Public vote.
Awarded for Brand & Communication Design
Best Digital Product
Best Tech Innovation
Best Website x11
Consulting — Strategic interventions that drive ROI.
Most consultants deliver frameworks and reports. I deliver clarity that actually enables decision-making — even when the path forward isn’t obvious.
My consulting combines 25 years of hands-on experience with three core capabilities: simplifying complexity for diverse stakeholders, navigating uncertainty without paralysis, and applying mental models that reveal what matters most. No templates. No buzzwords. Just strategic thinking that works in the real world.
From complexity to clarity
Digital Strategy
I simplify the strategic choices between ambitious growth and sustainable infrastructure — giving you a roadmap that actually makes sense to everyone on your team.
Human-centered, built for reality
Digital Products
I help you navigate the uncertainty of product development—from fuzzy ideas to validated solutions that users actually adopt and your business can scale.
Amplify your authority
Personal Digital Presence
I simplify personal branding strategy — translating your expertise, achievements, and thought leadership into a cohesive digital presence that positions you as the authority you already are.
Training & Coaching — Empowering your team and elevating your leadership.
Organizational transformation often fails due to internal skills gaps or insufficient leadership oversight. I offer targeted programs that combine hard skills with strategic thinking frameworks—leaving your team stronger, clearer, and more confident navigating the challenges that matter most.
About me.
I've made mistakes. I've solved problems. I've led teams through impossible deadlines. I've had to tell clients their favorite ideas wouldn't work. I've watched good strategies fail because of poor execution, and brilliant products fade because they solved the wrong problem. That real-world experience is what I now bring to my consulting, coaching, and advisory work.
How about a chat?
Let's get to know each other and see if there’s something I can help you with. Or if you'd like to know more before jumping on a call, feel free to reach out with questions.