Consulting → Digital Products
From fuzzy ideas to validated products.
A great digital product doesn’t just happen. It emerges from embracing the uncertainty of what users actually need (not what you assume), making smart trade-offs when constraints clash, and simplifying complexity so your entire team — design, engineering, business — can move forward together.
Whether you’re building a new app, revitalizing a legacy platform, or exploring a new revenue stream, I help you navigate the inherent risk of product development with frameworks that work in the real world.
Challenge
Why product strategies fail?
Most products fail not because they're poorly designed or poorly built. They fail because:
Skipped discovery; built on assumptions instead of insights
Missing alignment of business goals, design vision, and architecture
No roadmap prioritization—everything seems equally important
No user validation before major investment
Launch happened without a go-to-market strategy
Team not sure how to measure success or iterate
I’ll work with you to avoid these traps.
Process
What we explore together
Product vision & strategy: What problem does this solve, and for whom?
User research & discovery: Who are your users, really? What do they actually need?
Market analysis: What's the competitive landscape? Where's the opportunity?
Roadmap & prioritization: What do you build first, and why?
User experience & information architecture: How do users interact with your product?
Technical architecture: What's the smart way to build this?
Launch readiness: How do you go to market with confidence?
Post-launch optimization: How do you measure success and iterate?
Engagement
How I work?
Engagement model can flex to your needs – whether via project-based or hybrid engagements combining strategy workshops, user research facilitation, UX/IA guidance, and product leadership.
Typically 2-9 months depending on product complexity and your team's internal capacity.
Who benefits?
This is right for you if you're:
Product team lacking clear strategic direction
Founder building your first digital product
Corporate innovation team bringing new offerings to market
Agency wanting to improve your product capabilities
Startup exploring market-fit before major investment
Company revitalizing a legacy product or platform
Outcomes
What you'll have when we're done?
Validated product strategy grounded in user insight and market reality
User research synthesis and key insight framework
Detailed product roadmap with phased delivery and success metrics
UX/IA specifications and design system
Technical architecture and development approach
Go-to-market strategy and launch plan
Team alignment and excitement
Let's build something great.
Every product is unique. Every market is different. Let's talk about your specific product vision and see how I can help bring it to life successfully.