Clear thinking for complex digital work
For 25+ years, I’ve worked at the intersection of business, technology, and human behavior across telco, banking, pharma, media, retail, tourism, FMCG, and startups.
I help leaders and teams make sense of messy situations, see the real issue, and decide what to do next.
Also, I’m really easy to work with.
As the founder of Human digital agency, my work has been validated on the international stage, securing the first Webby for a Croatian company, a Red Dot, and multiple IAB MIXX awards.
Awarded for Best Practices, by both Jury and Public vote.
Awarded for Brand & Communication Design
Best Digital Product
Best Tech Innovation
Best Website x11
Consulting: When the stakes are high and the next move is not obvious
Sometimes the problem is strategy. Sometimes it is product. Sometimes it is that five smart people are using the same words to mean five different things. Usually it is some combination of the three.
I work across business, product, UX, technology, and creative, so I can help different stakeholders get to the same understanding and a next step they can defend.
Big decisions, fewer mixed signals
Digital Strategy
I help leadership teams decide what matters now, what can wait, where to invest, and how to explain those choices so the organization can move.
Before the product gets expensive
Digital Products
I help teams test assumptions, shape scope, and make early product decisions while they are still cheap enough to change.
Make your expertise known
Personal Digital Presence
I help founders, executives, and experts make their work easier to understand online, without turning them into content performers.
Training & Coaching:
Skill-building without corporate theatre
I design workshops and coaching around real situations: difficult stakeholder conversations, fuzzy product direction, decision bottlenecks, facilitation, prioritization, and communication across roles. The point is not inspiration. The point is better judgment and better work.
About me
I've made mistakes. I've solved problems. I've led teams through impossible deadlines. I've had to tell clients their favorite ideas wouldn't work. I've watched good strategies fail because of poor execution, and brilliant products fade because they solved the wrong problem. That real-world experience is what I now bring to my consulting, coaching, and advisory work.
How about a chat?
Bring me something messy. We’ll see whether I’m the right person to help. And if I’m not, I’ll tell you that too.