Consulting
When the next move matters, but isn’t obvious.
Sometimes the issue is strategic direction. Sometimes it's a product that needs better decisions. Sometimes it's a person whose track record is much stronger than the signal the outside world gets.
What connects all of this is not a category. It is the type of work: high-consequence decisions, mixed stakeholders, incomplete information, and the need to turn discussion into movement.
I bring 25+ years of experience across business, product, UX, technology, creative direction, and delivery. That lets me move between rooms and translate between people who usually talk past each other.
No theatre. No giant frameworks for their own sake. Just better questions, clearer trade-offs, and a direction people can act on.
Three capabilities set my work apart:
Simplifying complexity for diverse stakeholders, from board members to developers
Navigating uncertainty without paralysis and making confident decisions with incomplete information
Applying mental models that cut through assumptions and focus on what matters
From complexity to clarity
Digital Strategy
Focus, sequencing, capability assessment, change management, team & stakeholder alignment, and prioritizing what deserves attention first.
Shaping what to build and why
Digital Products
Opportunity, discovery, scope, UX, technical sense, launch readiness, and fewer expensive assumptions.
Making your expertise easier to understand
Personal Digital Presence
Positioning, proof, language, channels, and a digital presence that is useful without taking over your life.